you,
are
your brand.
microdoc content creation
in 2024:
Consumers evaluate
a person or business
through the internet or social media
Before
they interact with it physically in person.
Reality 1
People in 2024 don’t eat or shop at places with no or low reviews.
Reality 2
People in 2024 don’t visit people/businesses they can’t google.
Reality 3
People in 2024 don’t share what they don’t care about and they don’t relate to.
philosphy
for businesses in the modern day
1
All businesses need to be content creators with a social media presence.
2
Virtual content is king - specifically video.
It needs to be thoughtfully generated, professional and personal.
3
First impressions are now virtual - whether you want them to be or not.
What Now?
How do I generate content?
Story
values
You
biz
You start with you.
we specialize in
Microdoc
media campaigns
Not just a testimonial
not just informational
all the elements
of a good documentary
in “micro” form
with business in mind
Your virtual first-impression.
Meet Claude
Claude MicroDoc
here
Meet Tommy
Tommy MicroDoc
here
Authentic
Microdocs hinge on reality and real people. They’re an opportunity to embed personality into product.
connected
It’s not just eye-candy. The people featured in our microdocs become characters that people relate to and more importantly - care about.
enjoyable
This semi-narrative approach alllows us to create content that people want to watch - not just pushing a product or message.
are microdocs used?
In-House
Presentations
Web
landing pages
Social
Instagram, Tik Tok
So what can
it all look like?
We’ll show you.
Scenario:
Our client
Brockton Housing Authority, approaches us with:
“We’d like to do a video
for our annual report.”
Scenario:
A sample of
another housing authority
video is used for reference of what
“we should probably do too.”
The Reference
Video is:
Pristine.
Professional.
(Definitely)
Expensive.
Building facades.
Drone shots.
Administrators in suits.
What you’d expect
from any corporate video.
The Problem:
It’s cookie-cutter.
Polished without personality.
Forgettable.
The video form of everything that
screams “corporate.”
The Bigger Problem:
The video is for a
public housing authority.
Where’s the public?
Where’s the people?
You know, people that live there.
Surely,
they have a voice too.
And,
isn’t that the one that
really matters?
The BIGGEST problem:
The video marketing is
NOT represetnative of what
our client BHA is.
They are amazing.
Their people are amazing.
They care about their residents.
That’s real.
and that’s worthy of showing.
That’s what people want to see today.
Our solution:
We created microdocs.
Of their residents.
Real people. Real stories.
People that truly believe
that BHA is there for them.
With real emotion.
and a real product.
See for yourself.
The results:
Impressionable.
Memorable.
Sharable.
Marketable.
Profitable.
Emotional.
Likable.
Authentic.
Entertaining.
=
MicroDocs
“Everyone wants to be appreciated,
so if you appreciate someone,
don’t keep it a secret.”
-Mary Kay Ash
If you do the work you say you do.
You should tell it’s story.
and that’s the only marketing you need.
and that’s who we want to work with.
So it’s just
one video?
Far From It.
THe product(s)
to get you going
one
drive
>2 min
microdoc
< 1 min
Clips
Stock
PHotos
for
social
Delivered in
2 Format Use
16 x 9 video (Horizontal)
9 x 16 video
(vertical)
How do we get there?
The Process
Step 1
consult
Step 2
shoot
Step 3
create
Step 4
roll-out
Step 5
maintain
What we need from you
To make a microdoc work
Your voice
Speaking for yourself embodies the realism needed to tell your specific story your way.
The voice of your advocates
Shared expreinces get shared because they’re relatable and want to be shared.
The Team
Claude Tetreault
Owner / Founder
TOmmy Whalen
Videographer
You
Source of Conent
508 - 962 - 7089
results@tetreaultagency.com
www.tetreaultagency.com
Contact