you,
are
your brand.
microdoc content creation
in 2024:
Consumers evaluate
a person or business
through the internet or social media
Before
they interact with it physically in person.
Reality 1
People in 2024 don’t eat or shop at places with no or low reviews.
Reality 2
People in 2024 don’t visit people/businesses they can’t google.
Reality 3
People in 2024 don’t share what they don’t care about and they don’t relate to.
philosphy
for businesses in the modern day
1
All businesses need to be content creators with a social media presence.
2
Virtual content is king - specifically video.
It needs to be thoughtfully generated, professional and personal.
3
First impressions are now virtual - whether you want them to be or not.
What Now?
How do I generate content?
Story
values
You
biz
You start with you.
we specialize in
Microdoc
campaigns
Not just a testimonial
not just informational
all the elements of a good documentary
in “micro” form
with business in mind
Your virtual first-impression.
Here’s mine.
Authentic
Microdocs hinge on reality and real people. They’re an opportunity to embed personality into product.
connected
It’s not just eye-candy. The people featured in our microdocs become characters that people relate to and more importantly - care about.
enjoyable
This semi-narrative approach alllows us to create content that people want to watch - not just pushing a product or message.
THe product(s)
to get you going
one
drive
>2 min
microdoc
< 1 min
Clips
Stock
PHotos
4
social
Like these
In-House
main
uses
Presentations
Web
landing pages
Social
Instagram, Tik Tok
16 x 9 video (Horizontal)
9 x 16 video
(vertical)
How do we get tehre?
The Process
Step 1
consult
Step 2
shoot
Step 3
create
Step 4
roll-out
Step 5
maintain
Target Needs
To make a microdoc work
Your voice
Speaking for yourself embodies the realism needed to tell your specific story your way.
The voice of your advocates
Shared expreinces get shared because they’re relatable and want to be shared.
Competitor Approach
Approach 1
How will you set your company from the competition?
Approach 2
What's your path to reach your customers?
Approach 3
Events, partnerships, ads — list the effective ways to reach them.
Business or Revenue Model
Show the ways your company plans to make money.
Whether through a graph, timeline, or chart, present the viability of your product or service and tell how your company will operate, make money, and achieve goals.
If you have plenty of ways to make money, focus on one main method, such as subscription, ads, and transactions.
Touch upon key metrics here too, such as Life Time Value (LTV) and Customer Acquisition Cost (CAC).
The Team
Gary Lawrence
Creative Director
TOmmy Whalen
Creative Director
You
Source of Conent
774 - 328 - 0685 tommywhalenbiz@gmail.com
www.tommywhalen.com
Contact